Coaching
Leadership
Strategy
Branding
Illustration
Website
Anna Laifer is a coach. She works with dynamic and thoughtful entrepreneurs, artists, athletes, and leaders to explore who they’re becoming and what impact they hope to have on the world.
When creating Anna's logo we played around with circles and contrast. We wanted to represent the work that Anna does with her clients to see the whole of each person she sees, to make them feel seen and help them to feel content with themselves as they are. Anna helps her clients listen to themselves know themselves for all of the beauty that they bring to their worlds.
We created a suite of illustrations to elevate her aesthetic and bring a down-to-earth essence to her online presence. We created illustrations that had a continuous line, reflective of the continuous growth -- which is often non linear -- that Anna sees in her clients. We used organic shapes and designs to reflect the natural growth each of her clients experiences.
