Underdog Apparel is a mission-driven apparel line started by Jason Kelce to fund programs that improve the lives of Philadelphia’s youth. The brand was created to celebrate the incredible community of Philadelphia, while also creating a better future for the next generation.

Good Capital Group

Industry

Finance & Real Estate

Services

Visual Identity Design

Website Design & Build

Year

2025

Background

Good Capital Group simplifies real estate investing by unlocking value in untapped markets and providing investors with high-quality assets and superior returns. With decades of institutional expertise and a focus on Los Angeles' South Bay, the company excels in both strategic execution and operational management.

Visit the site

Hannah and the team at Avenue West are amazing. Of course they are talented designers but the magic was in their ability to onboard our company and understand our goals and personality. The resulting branding and website design was exactly what we wanted. Their turnaround time was prompt with clear expectations. We are already working on our second brand together!
- Harris Goodison, CEO

Visual Identity

We developed a visual identity for GCG that reflects their institutional knowledge, approachable team, and operational excellence. By focusing on clean lines and earth tones, the design captures a sense of trust and professionalism, creating a visual experience that resonates with clients and instills confidence in their partnership with GCG.