Underdog Apparel is a nonprofit that funds programs that improve the lives of Philadelphia’s youth. The nonprofit
was created to celebrate the incredible community of Philadelphia, while also creating a better future for the
next generation.

Case Study Coming Soon

Underdog Apparel

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Industry

Non-Profit
Education

Services

Strategy
Branding
Creative Direction
Packaging
Website
Social Media

Year

2021-2023

Background

Avenue West was brought on at the inception of this project. We helped bring Jason Kelce’s ideas to fruition through strategy, branding and collaboration with printers, illustrators, photographers and other creative professionals.

Case Study

Coming Soon.