Anna Laifer is a coach. She works with dynamic and thoughtful entrepreneurs, artists, athletes, and leaders to explore who they’re becoming and what impact they hope to have on the world.

Anna Laifer

Visit the site

Industry

Coaching
Leadership

Services

Strategy
Branding
Illustration
Website

Year

2023

Background

Anna Laifer is a coach. She works with dynamic and thoughtful entrepreneurs, artists, athletes, and leaders to explore who they’re becoming and what impact they hope to have on the world.

"Avenue West is the best! They built my website, logo and wrote the copy for my leadership coaching website. I'm thrilled with it and  feel it represents me so beautifully and clearly. Each team member has their own unique talents and they work in collaboration together beautifully. I appreciated that they took my input and feedback and created something better than I could have imagined myself."
- Anna Laifer

Branding

When creating Anna's logo we played around with circles and contrast. We wanted to represent the work that Anna does with her clients to see the whole of each person she sees, to make them feel seen and help them to feel content with themselves as they are. Anna helps her clients listen to themselves know themselves for all of the beauty that they bring to their worlds.

Illustration

We created a suite of illustrations to elevate her aesthetic and bring a down-to-earth essence to her online presence. We created illustrations that had a continuous line, reflective of the continuous growth -- which is often non linear -- that Anna sees in her clients. We used organic shapes and designs to reflect the natural growth each of her clients experiences.

Special Thanks
Special Thanks
Special Thanks
Special Thanks
Special Thanks
Special Thanks

Anna Laifer

Anna Laifer

Avenue West

Carsen Pirnstill
Hannah Westerman
Geena Chen
Previous Project
B.PHL
Next project
Amplify Philly 2023