B.PHL is a gathering place for creatives, entrepreneurs, leaders, students, and industry changemakers from near and far. Featuring global keynote speakers, hands-on workshops, engaging conversations, and live entertainment throughout, B.PHL brings the best and brightest to Philadelphia for a dynamic event.




Event Branding
Graphic Design
Environmental Design
Social Media




Avenue West has been working with Amplify Philly, the organization that puts on B.PHL, for over 7 years. This year, we helped Amplify Philly and B.PHL join their social media presences and built upon their existing brands to bring their global event to life.

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The festival invites multi-disciplinary local and global creative thinkers, changemakers, and leaders from across industries to exhibit their art, showcase their innovative work and share their insightful stories. We created designs that would reflect the diverse audience and experiences had at the festival.‍

Visual Identity System

Building upon the existing B.PHL logo, we developed a visual identity system consisting of variations on their logo mark — the lightning bolt. This festival is known for spanning across industries, so we aimed to reflect that diversity through an array of patterns, brush strokes and styles.

Social Media

Our central challenge was to merge two distinct Instagram accounts, Amplify Philly and B.PHL Fest, into a singular, compelling digital presence. The goal was to seamlessly combine both brands’ visual identities while increasing event marketing output and nurturing the existing audience. Furthermore, we developed a strategy that positions the page as a year-round destination for content and engagement on all things Philly business, culture, and tech.







Environmental Design

Avenue West loves designing physical environments. For B.PHL Fest we wrapped the entire festival space in our design work. From decals on the windows and entrances, to interior signage and custom banners, we created a signature, on-brand look for a seamless blend of B.PHL’s digital and in-person experiences.

“Amplify Philly has worked with Avenue West for years. The Avenue West team has helped shape and evolve the Amplify brand both online and in person. Their team is up on the latest design trends and have a sharp creative and artistic eye while also supporting on managing our social media channels.”
- Alli Adams, Director of Experiences & Production

The Results

This was B.PHL’s best year the team said. Engagement was high, turnout was Increased and the experience was at its peak. The team is thrilled with the results and excited for next year.

Special Thanks
Special Thanks
Special Thanks
Special Thanks
Special Thanks
Special Thanks

Witty Gritty

Ayannah Kamryn
Alli Adams
Michelle Freeman

Rec philly

William Michael
Ramel Coleman
Chris Hupfeldt
Dave Silver


Hannah Westerman
Siya Brown
Carsen Pirnstill
Nihal Bambulkar


Ricardo Topete
Kenny Wooten
Angel Park
Adriana Ortiz
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