Music
Nonprofit
Album Cover Design
Puzzle Design
Website
Social Media
Avenue West was brought on at the inception of this project. We helped bring the guy’s peanuts-themed holiday dreams to fruition through strategy, branding and collaboration. With a host of printers, illustrators, photographers and videographers we launched a Christmas album that was warm, nostalgic, fun for everyone - and wildly successful.
In the inaugural year of 2022, we grew the brands following organically to 40k followers on Instagram and Youtube. We sold out of the album three times and donated over $1.4 million to Philadelphia charities. As we move into 2023, within the first two weeks of the album’s rollout, we’ve landed collaborations with the NFL and Apple Music. We are already witnessing promising results that put us on track to double our reach, expand our audience to new platforms like TikTok, and achieve record-breaking album sales.
