A Philly Special Christmas is the gift that keeps on giving. Jason Kelce, Jordan Mailata, and Lane Johnson present the limited edition vinyl of the year: a collection of Holiday tunes celebrating Philadelphia, friendship, and Christmas.

A Philly Special Christmas Special

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Industry

Music

Nonprofit

Services

Creative Direction

Album Cover Design

Merch Design

Website

Social Media

Year

2022 - 2023

Background

A Philly Special Christmas is a Christmas album created by the Philadelphia Eagles' Jason Kelce, Jordan Mailata, and Lane Johnson.

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Jason Kelce, Jordan Mailata, and Lane Johnson, for the second year in a row, created a limited edition vinyl: a Christmas album of tunes celebrating Christmas, friendship and Philadelphia.

This year it sold out in 9 minutes.

Social Media

In The Inaugural Year Of 2022, We Grew The Brands Following Organically To 40K Followers On Instagram And Youtube. We Sold Out Of The Album Three Times And Donated Over $1.4 Million To Philadelphia Charities. By Year Two, We Grew The Brand’s Digital Footprint By 350%, Expanded Our Audience To New Platforms Like Tiktok, And Achieved Record-Breaking Album Sales. Our Cross Platform Campaign Strategy Landed Us A #1 Song On Apple Music And $3.5 Million For Charities Across The Country.

Within First Two Weeks Of Rollout:

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Partnerships

Partnerships played a pivotal role in extending our reach and engaging with a wider audience base. We strategically aligned with esteemed entities such as the NFL and the Philadelphia Eagles, leveraging their massive fan bases to magnify our campaign’s visibility. By associating with household names like Ludwig, Patti LaBelle, and Jordan Davis, renowned for their influence and credibility, we not only expanded our reach but also tapped into diverse demographics.

These are just a few of the strategic partnerships we made:

Special Thanks
Special Thanks
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Special Thanks
Special Thanks

Vera y

Connor Barwin
Jason Kelce

Music

Charlie Hall

Avenue West

Siya Brown
Hannah Westerman
Josh Berg

Monostereo

Mike Gomez
Eric Nail
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