A Philly Special Christmas is the gift that keeps on giving. Jason Kelce, Jordan Mailata, and Lane Johnson present the limited edition vinyl of the year: a collection of Holiday tunes celebrating Philadelphia, friendship, and Christmas.

A Philly Special Christmas Special

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Industry

Music
Nonprofit

Services

Album Cover Design
Puzzle Design
Website
Social Media

Year

2022 - 2023

Background

Avenue West was brought on at the inception of this project. We helped bring the guy’s peanuts-themed holiday dreams to fruition through strategy, branding and collaboration. With a host of printers, illustrators, photographers and videographers we launched a Christmas album that was warm, nostalgic, fun for everyone - and wildly successful.

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Jason Kelce, Jordan Mailata, and Lane Johnson, for the second year in a row, created a limited edition vinyl: a Christmas album of tunes celebrating Christmas, friendship and Philadelphia.

Social Media

In the inaugural year of 2022, we grew the brands following organically to 40k followers on Instagram and Youtube. We sold out of the album three times and donated over $1.4 million to Philadelphia charities. As we move into 2023, within the first two weeks of the album’s rollout, we’ve landed collaborations with the NFL and Apple Music. We are already witnessing promising results that put us on track to double our reach, expand our audience to new platforms like TikTok, and achieve record-breaking album sales.

WITHIN FIRST TWO WEEKS OF ROLLOUT

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m

TOTAL IMPRESSIONS

k

TOTAL LIKES

0

k

TOTAL FOLLOWERS
40% increase from last years opening 2 weeks
Special Thanks
Special Thanks
Special Thanks
Special Thanks
Special Thanks
Special Thanks

Vera y

Connor Barwin
Jason Kelce

Muisc

Charlie Hall

Avenue West

Siya Brown
Hannah Westerman
Josh Berg

Monostero

Mike Gomez
Eric Nail
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