Philly Music Fest is a nonprofit festival benefiting music education in Philadelphia schools. A celebration of the city’s vibrant music scene, PMF is a three-day showcase of emerging local artists.

Philly Music Fest 2023

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Event Branding
Social Media
Packaging Design




We have partnered with Philly Music Fest since the festival’s inception seven years ago. Each year the founders give us a theme — flowers, trains, outer space — and we create from there.

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This project starts with a playlist. Using a unique creative method, we get our ideas directly from the music. Listen to this year’s playlist here.
“Hannah’s creative talents are incredible, but equally as important - Hannah is flexible and organized, facilitating a process that arrives at a wonderful and meaningful result.”
- Greg Seltzer, Founder


This year we had a very special collaboration with Workhorse Brewing and Philly Music Fest. Adapting the festival’s poster, we designed a label for a limited edition beer for the festival.

Web Design

This year we played with the theme of “trains”, spotlighting SEPTA, Philadelphia’s beloved public transportation system. When we designed the website, we added in elements that reflected a train station including the reader board, incoming train alerts and the characteristic motion of a moving train.

Social Media

We developed a suite of digital assets to push Philly Music Fest’s marketing forward, and ran the social media for the event. Philly Music Fest’s total marketing efforts were highly successful, leading to six sold out shows for the seven night festival.

Special Thanks
Special Thanks
Special Thanks
Special Thanks
Special Thanks
Special Thanks

Philly music fest

Greg Seltzer
Jenn Seltzer

Workhorse brewing

Sarah Weggeman
Mariana Creque

Avenue West

Hannah Westerman
Siya Brown
Josh Berg
Izzy Ngov
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