We have partnered with Philly Music Fest since the festival’s inception seven years ago. Each year the founders give us a theme — flowers, trains, outer space — and we create from there.
This year we had a very special collaboration with Workhorse Brewing and Philly Music Fest. Adapting the festival’s poster, we designed a label for a limited edition beer for the festival.
This year we played with the theme of “trains”, spotlighting SEPTA, Philadelphia’s beloved public transportation system. When we designed the website, we added in elements that reflected a train station including the reader board, incoming train alerts and the characteristic motion of a moving train.
We developed a suite of digital assets to push Philly Music Fest’s marketing forward, and ran the social media for the event. Philly Music Fest’s total marketing efforts were highly successful, leading to six sold out shows for the seven night festival.