Make the World Better wanted a fresh take on their website. A core part of what they do is revitalize urban spaces by building parks and recreational centers. These are places where children can experience freedom, excitement and joy. We aimed to design and build a website that communicated these feelings of childlike whimsy to their online audience.
Make the World Better wanted to create a nontraditional nonprofit website, something playful that reflected their core mission of bringing joy to children in Philadelphia. We accomplished this by using bright colors derived from the MTWB brand, playful custom icons, and lots of vibrant photographs.