Palin Enterprises

A DIGITAL DEBUT: 70 YEARS IN THE MAKING

For the first time in its 70-year history, Palin Enterprises, a third-generation, family-owned NYC real estate firm, has made its digital debut with a refined brand identity and website. The visual system honors the company’s deep heritage while guiding the brand confidently into the digital age with a clean, contemporary aesthetic. Inspired by the structural truss, an element that supports a building yet often remains unseen, we developed a design motif that reflects Palin’s quiet strength, enduring stability, and trusted presence in New York real estate.

FROM THE CLIENT

Working with Hannah and Carsen at Avenue West was an excellent experience. They were incredibly responsive and thoughtful throughout the entire process—they really took time to understand our business while confidently guiding the creative direction in ways that exceeded what I had envisioned. The branding and website they delivered are exceptionally high quality, and I couldn't recommend them more highly.
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HARRY HULSH, PRINCIPAL