Philly Music Fest 2023

The SEPTA Edition

Every year, we reinvent the visual identity for Philly Music Fest based on a new theme. This year, the inspiration came from SEPTA, Philadelphia’s beloved public transportation system. We built a full visual system around a metallic silver, Septa's blue and red gradient and using the idea of movement as a central design motif. The posters were printed with metallic silver ink, and the colorful merch celebrating Philly’s trains and buses nearly sold out.

What made this year even more special was partnering with Workhorse Brewing to create a signature festival beer, for which we designed the packaging to perfectly align with the festival’s vibrant aesthetic.