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Wharton Women in Business
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Wharton Women in Business

Live site

Industry

Business
Leadership

Year

2019

Services

Illustration

Background

The 2019 Women’s Summit “Empowered Together” was put on by Wharton Women in Business. WWIB represents over 650 female students and partners in the Wharton MBA program. Their mission is to develop women into confident leaders—within WWIB, Wharton, and the world.

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A POWERFUL VISUAL IDENTITY FOR AN HISTORIC MOMENT

We created the event branding for the University of Pennsylvania’s Wharton Women in Business Summit—an annual gathering designed for women, by women. Hosted at the historic Union League, a venue that only opened its doors to women in the last fifty years, the 2019 summit called for a visual identity as powerful and meaningful as the moment itself. We developed an illustrative suite celebrating the trailblazing women who have shaped the business world, grounding the design in strength, ambition, and progress. The branding reflects WWIB’s mission to develop women into confident leaders—within the organization, across Wharton, and far beyond.

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